Governor Engler named Richard the Director of Travel Michigan, where he created a new image and public relations campaign for the State of Michigan and delivered a 33% increase in tourism inquiries in the campaign’s first year. Additionally, Richard oversaw the renovation of the state’s three largest Welcome Centers and worked with the Department of Transportation to create a coordinated travel signage system for tourists. Richard Czuba holds a Bachelor of Arts in English from Michigan State University as well as a Master of Arts degree in Public Administration from Western Michigan University.